Greg Goins | Graphic Design

SCRIBE: Branding

Identity & Package System

Brand CreationSCRIBE was created out of a desire to unify and organize digital and analog world's for creative individuals. The brand is anchored on a fictitious product that would allow equipped smartphones to flawlessly scan and digitize drawn forms.

SCRIBE System & Identity SCRIBE relies on a simple system of outlining text with boxes to organize ideas and sketches by products. This system is reflected in the SCRIBE identity.

Packaging System – The brand's notebooks are divided into two categories, ruled notebooks for writers, and blank pages for visual artists. Each package features creative individuals that utilized sketchbooks and notebooks for their work from Kara Walker to James Joyce. Comprehensible color systems and a consistent grid define the packages as individual but part of a larger system.